Considering how many people are coming online everyday and considering how many people are being told that they need to learn the art of social networking, I have noticed that there are many people making social networking mistakes.
For those of you who are new to affiliate marketing, network marketing or becoming your own solo entrepreneur, there was a time when networking meant
1. Advertise like there is no tomorrow
2. Get in everyone’s faces like you are a car salesman
3. Broadcast. you need to broadcast the same message everywhere and it doesn’t matter what that message is .
4. It doesn’t matter who the person is, you need to connect with them because everyone know the more people you know the better the chance to make a sale.
If this is what you are being told to do, please stop and take a moment to think about what you are doing.
First off unless you want to be disliked very quickly, you need to think about the consequences of your actions.
These days to be successful in social networking, you need to have your audience come to you because you know what you are talking about and your have real answers to help others.
Back in 2013 I wrote a post on the business blog titled “Social Networking the Kris Kringle Way” where I touched on the topic of networking and how to market ourselves in a better way to get good results.
This time around I thought it would be a good idea to share some of the more offensive things people will do in the effort to build a business using social networking.
Before I get into the social networking making mistakes, let’s get a better understanding of the meaning of social networking, what is it and what is the difference between social networking and dealing with social media.
According to What Is.com Social networking can be defined as
Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals.
While social networking has gone on almost as long as societies themselves have existed, the unparalleled potential of the Web to facilitate such connections is only now being fully recognized and exploited, through Web-based groups established for that purpose.
According to the same site social media can be defined as
Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.
and Social media marketing is:
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
While there may be some overlapping between the two concepts, they have a lot of differences.
The way I view social networking is using social media as a way to stay in contact with different people and to meet new people.
The bottom line is Social Media are tools, and Social Networking is the process of using those tools.
Here is a short list of social networking mistakes. If you have any other pet peeves that people do when social networking, I would love to hear them ( I can’t be the only one who gets riled by these mistakes?)
Complaining about people
While we all have our bad days and people may get on our nerves, calling people out in public is the worst thing you can do. There are some things best left to staying in private.
Repeatedly sending a Direct Message to a person.
E-mailing someone over and over again is a form of spam as far as I am concerned, others consider it a form of abuse. . Whether it be a PM ( private message) or a DM ( direct message) It’s just as annoying and rude. Don’t do it!
Changing the meaning of a tweet when you retweet it
A lot of times people will attempt to Change a retweet to stay within 140-characters which is understandable, but when you change the meaning of the tweet, people have a tendency to get upset or angry and I dont blame them a bit.
When you post a comment in disagreement, it’s voicing your opinion. When you post a rebuttal, it looks like you are defending yourself. When you argue back and forth, everyone thinks you are a bit of a nut case who doesn’t know when to stop.
No Name Invitations
Whether you are on Adlandpro or LinkedIn, sending out an invitation should never be a generic “be my friend” or worse inviting a person to be a contact with a selling message. Remember networking is about building a relationship. Relationships are about give and take and not about selling to a person.
While you’re networking, you need to listen to what everyone else is saying. People help by offering advice or suggesting where a person can find an answer. Puffing out your ego and telling everyone how good you are is a good way to lose people.
Lack of Etiquette
I think this is the number one networking mistake that I keep seeing over and over again. Just like good table manners, having a good etiquette just makes sense. A lot of the Online Forums: Etiquette and Tips that I wrote about in 2011, still are true today. By the way if you think people don’t notice, you’re wrong! Committing this type of blunder is self‐destructive, so mind your manners!
Ad hominem attacks
The names I have heard people call each other! “Stupid” “Doh” “Dufas” – guess what? Calling a person names has no place in social media. For one thing, it’s attacking the person not what a person has shared ( their content) Let’s get real, it will make you look bad pure and simple.
Posting the exact same message on all social media channels
I have seen people do this and it is annoying as all get out. What am I talking about? When you are sharing any kind of message and those who follow you on multiple social channels see the same message everywhere they go. Learn how to Customize your message to your readers.
Misrepresent your relationship
I have witnessed people spouting off to others about how they have connected with others, just to find out that they have been “name dropping” without any substance. We all have heard of Bill Gates, that does not mean that you actually know them. The same goes with networking. Be honest in what you are saying. If you have reached out to connect with a person, say that, don’t make it out that you are both great friends when in fact they have no clue to who you are.
You have no Idea what you are talking about!
I have seen people talk the talk and have no idea what they are saying, but it sure sounds good. Sooner or later you will run into the “know it all” and all they know is nothing. Take the time to learn about different topics so that when a person asks you about something, you can give real answers based on what you really know. By the way – it is perfectly okay to say you dont know everything, as long as you are honest about it.
Dismissing the people you already know.
No matter the social venue , you already will know people. All of these people have interesting stories to tell and talents to share. It can be very easy not to realize just how many people we really know and how important these people are to our network Do not alienate those people they are important to your network.
Do you know what you are talking about?
I have seen people create posts without having any clue to the content other than it looks good. When you ask them a question, they can’t answer or they will come up with a glib answer or worse yet they will get defensive. If you are going to share content, take the time to read and understand what you are sharing and be prepared to answer any questions, that is called networking and how to build a solid relationship.
Here are a few thoughts –
How do you present yourself and what you stand for to your network – What do people know you for?
What do they think about you?
Are you giving the right impression and do they know you for what you want to be known for?
Social networking is not hard to do!
Networking is a two way street
Networking is NOT all about you
Networking is building relationships
Networking can and should be fun
- 4 social media must-dos! (resene.com.au)
- Socialise Your Enterprise – Infographic (business.yell.com)
- How Social Media Marketing Can Work for You: Using Facebook and Linkedin for business exposure (digitalsurgeons.com)
- Social Advertising in 2016: Where Should You Be Spending? (fruition.net)
- Built-In Introductions Are Broken – Create Your Own Instead (booleanstrings.com)
- Let’s Get Engaged (speakermatch.com)
- Check Privacy Level and Avoid Data Leak on Social Media and Apps Using MyPermissions (technorms.com)