Why Focus On Your Strength in Marketing?
If you want to be successful in your marketing, refining your focus based on your strengths can help you a lot towards more success. If you are familiar with the 80/20 rule of Vilfredo Pareto, an Italian economist who noticed that the 80% of Italy’s wealth was in the hands of the 20% of Italy’s population, this could be interpreted as one person can be more wealthier or succesful than another.
There are areas in our life or in business where we feel imbalance of effects. This could be one of your marketing approach – let say 20% of your time you focus your energy and attention talking, shaking hands or dining out with your important customers because you know that this 20% of your time spent can help you get the business more quickly and effectively. These important customers can be your long valued customers or customers that will keep buying from you again and again that creates the most returns in your business.
If you were just focusing with your strengths and spend more time on what you do best and just eliminate the rest that doesn’t add value to you, this will surely shape your life and your business to the direction you aim more quickly and effectively.
The Only Person Who Can Make You Fail is YOU! – FOCUS ON YOUR STRENGTH
Work on with your hidden strengths… if you would like to be better at what you do and be successful in life and in business, you need to filter out the things that you just need to focus on.
I have learnt over the years that focusing too much on too many things especially with your weaknesses will not enable you to always achieve the results that you want. A person who recongnized his/her own strengths, use and optimize these strengths performs better than those who are not.
Let’s put it this way, if you are good in playing piano why waste your time learning to play guitar? Shouldn’t be best if you’ll be focusing your time and effort enhancing this talent of yours more and more? By doing this, you can teach someone or brand yourself to the world and be truly happy doing it? Recognizing your hidden strengths can lead you towards more success in life.
I found a book that is a keeper called Strengths finder 2.0 which is loaded with hundreds of strategies for applying your strengths and not your weaknesses. When you click on the image it will take you to Amazon.
Strength Finder 2.0
Dig down & find your hidden strength!
( this is my affiliate link to amazon)
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One Step Up
- How to Get Organised – Learn the Pareto Principle (creatingorder.com.au)
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- 6 Tips For Starting a Small Business (hiscox.com)
- Are you focusing on your area of genius? (survivingthetwentysomethingyears.wordpress.com)
- 5 Ways to Encourage Innovation in Your Company (noobpreneur.com)