Factors to consider when creating a social media marketing plan

Factors to consider when creating a social media marketing plan for your Social Media Marketing agency


It is vital to create a long term Social media consultancy business plan that will allow you to eventually expand into other social media markets online. The goal is for the plan that you create to be able to anticipate the needs of your client’s way before they start contacting you for your social media services and expertise. Your planning should take into account various factors in social media as it is a dynamic field. You social media marketing agency should know what the industry trends are, and should have identified areas in the industry where you can add value to the industry. The intention is to be able to address your client’s basic needs, wants and desires in social media, then later explores the other areas of marketing in social media as they come up. Once you have proven to your clients that you can deliver a sound customized Global social media marketing strategy for their business or brand, it will be much easier to obtain your clients business when it comes to implementing the next stage of your social media marketing strategy. You need to see this first see this brainstorming exercise in the creation of your own social media marketing consultancy, as part of a blue print for your social media consultation firm.

a good social media marketing plan can start with a seed
You see this is about creating a long term social media marketing consulting empire, a virtual empire of social media products and services that all starts with one tiny seed in the form of a referral from your first client, who hires you or your company to manage their company’s brand through social media online. From this foundation you can then do your due diligence and take a look at the industry research and make educated decisions, about what strategies to consider for your clients as they grow in the social media arena. Think about it this way, this is your business and that is your client, you know what their current social media are, and you needs also know that those needs will change in the future; so you become creative and proactive within reason. Each of your clients has a different level of knowledge when it comes to social media. Not everyone speaks social media fluently, some just have no clue. The other fact is that, if they speak social media, they just do not have the time to do social media. They are just too busy running their business, which is why they are coming to your social media consulting firm to begin with.
For example, I am a social media strategist, so I analyze my client’s social media picture and create appropriate solutions to address their needs. I might decide that a client needs all the resources I have in my toolbox, and will have to build his social media reputation from the floor up, or just set him up with the basic social media plugging. Since not everyone speaks social media, I have to speak social media in their language, and make it easier for them to understand. Why? How will I sell them other social media marketing services to my clients when they need them, if they do not even understand what the basic social media package that they have consists of? The truth is that social media is always changing, and it is ever becoming more comprehensive, running almost every aspect of our lives? That is not a far fetched statement, it’s the truth. Have you seen commercials on TV, where people us their Smartphone’s to lock the doors of their houses? They are using mobile apps, which are all tied into social media tools, so there will always be a need for social media expert in the next 50 years.
social media marketing plan factors
Social media is not just about facebook wall posts and twitter messages only, social media runs, our lives, our cars, our health systems, how we book our airline tickets, are you getting the big picture now? I realize that if I have to branch out and start selling other social media products and services to clients without a plan, I will fail. I have to create products and services that can be customized to each clients social media needs. Now that I know what my strategy is, and how I will carry it out, I now start putting my plan into action. From this point on, all I have to do is go out and  get clients and deal with them on a case by case basis. That might sound a little off to you, maybe it doesn’t even make any sense, but the truth of the matter is, there are no two businesses with similar marketing needs for their brands. Each company has different marketing needs when it comes to how they want to market their brand and position their company in the market place. The only way for you to know what each company needs and wants, is by doing a social media qualification on them so as to see how to service their social media accounts online. Fact, if your clients marketing efforts are not working for them now, they will not work for them tomorrow.
Think about your social media marketing products and services before you start marketing them to your potential clients. Your intention is to grow a social media consultation firm that can compete with any other social media marketing firm, by offering products and services that people actually need and want. When you look into the social media marketing arena there is a forest of social media experts, some are very competent while others leave a lot to be desired. Your social media products and services should be able to appeal to as many people as possible. I know that there are clients who are not interested in getting a mobile app built for their business, but they are interested  in having their coupons distributed to their clients on their Smartphone’s via social media, and vice versa. I could use the cooking bait to reel in the coupons fishes (meaning the clients who need to have their coupons for their business distributed to their customers via social media)  with the mobile app fishes (meaning the clients who need to have a customized mobile app built for their business).
When your Social Media marketing plan for your social media marketing firm has been established, and the foundations have been reinforced, your company structure will come together smoothly and you will start seeing a light at the end of the tunnel in the form of new business from social media client’s referrals. We all have dreams and aspirations, that we would like to see realized one day. You might be thinking that the idea of owning your own social media marketing consultancy sounds crazy, but that by itself is not crazy. Many huge fortune 500 companies started from garages people’s kitchen tables.
It all starts with that tiny idea that will not let you rest. There is no such thing as a stupid question, if you do not ask questions you will not get any answers. All you need is some confidence and a little faith and some elbow grease. We have to have dreams, big dreams and work towards realizing these dreams. The social media marketplace is wide open for those that are wiling to do the work. No one in your circle of naysayers can argue with your results unless they choose to be up against the truth of your success.
Reblogged from Social Media and Mobile Apps


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Meet Graham Odenyo

Graham Odenyo has written 3 posts in this blog.

I am social media lead generation expert, specializing in customized global social mobile footprint plans for businesses. I am also an Ambassador with Hirepatriots.com. I specialize in helping US Military Veterans obtain information about Jobs , Business Loans, Grants, Counselling and many other resources.

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