Facebook Engagement – What Is It And How Does It Affect The Facebook Marketer

Faceboook Engagement is something that not all Facebook Marketers are keen on, or aware of.

…. but it is something that has a profound affect on a persons Facebook marketing success.

So What Do We Mean Here …what exactly is Facebook Engagement?

Most Facebook Marketers that I have spoken with would define Facebook Engagement as Likes, Comments, and Shares. But what a lot of people don’t realize is just  what this engagement leads to… how it can benefit your business and your marketing efforts by ensuring that your posts get positioned high on News Feeds and seen by more people.facebook-engagement-jpg

Facebook Engagement Increases Your Posts Positioning and Length of Time in Newsfeed.

You see it’s not so much anymore about the number of contacts you have, like it used to be, but more about the engagement of the ones you do have. How many are “talking about this”

Check out this great article over at Social Media Examiner about Facebook Engagement. Listen to the podcast by John Haydon, author of Facebook Marketing For Dummies. John likens “posting” with “planting”…like a bush or a plant you have to stick around and take care of, as opposed to a hit and run post that we see so often. In other words you have to watch your posts and engage with others that are engaging with you. Don’t just post and move on…watch the post and when someone comments then comment back. When you engage back it becomes a two-way conversation which keeps it going. This engagement is what Facebook picks up on.

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Facebook Engagement Across The World

It’s all about their algorithm,…the “system” they use to calculate News Feed exposure and positioning.

Listen to the podcast for explanations and examples of the kinds of content and posts that will generate an engagement. Put it into practice and you will notice a bump in your Insight stats, reach, and how many are seeing and sharing your posts, which leads to more “friends of friends” seeing and sharing your posts. The more engagement you get, the more people are going to see your posts. The more people who see your posts, the more engagement you are going to get. And so you see… this can benefit your Facebook Marketing a great deal.

by Brett Gurney

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Striving for Excellence

P.S. Stay tuned for more Internet Marketing Tips & Techniques and guides to building the brand of YOU.

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reblogged from Brett Gurney.com

 

 

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Meet Brett Gurney

Brett Gurney has written 16 posts in this blog.

A proud father to a 26 year old daughter who recently acquired her Masters of Social Work at NYU. A hard worker...easy going, easy to please...simple, yet set in ways, and love helping others. Have goals and am extremely determined and dedicated. Love family yet not so easy to show feelings. I am primarily here to network for business, but am also finding great pleasure in sharing other interests as well. Passionate about my internet and direct sales business and staying fit and healthy. My goals are not unrealistic. I am stubborn and I will not rest until I hit those goals, or at least until I know I have tried my hardest.

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Facebook Engagement – What Is It And How Does It Affect The Facebook Marketer, 10.0 out of 10 based on 3 ratings
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5 Comments

  1. Diane (Blogneta)
    Feb 17, 2014 @ 05:59:23

    I think that everyone who wants to be in marketing needs to write down 100 times ” I will engage with people as a human being” and then they need to write down..I will not hit and run! I’m pretty sure I could come up with at least a dozen or more sayings lol

    You have no idea how many times I have seen people run into a social network, run in..say something whatever it is and then they are off somewhere else. Personally it drives me a bit crazy!

    Thanks for spreading the love of good marketing to everyone
    very cool!

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    • Brett Gurney
      Mar 03, 2014 @ 02:12:08

      thanks for the comments diane and i completely agree with you. What;s really bad is when people who are trying to market or get known are doing it. They just don’t realize the potential going to waste. I’ll be writing more on this subject because social media is such a fantastic resource when used right

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  2. JJGreen
    Feb 25, 2014 @ 20:35:15

    Greetings, I first started online marketing after joining this community in 2005. Learned plenty from community members; however, live socials works best for my networking success. I suppose skills transferred to me from helping my mother’s days of door-to-door sales. I kept my mom’s customers index cards updated with sales and payments. I used door-to-door sales to earn cash to pay for my high school senior activities; also had part-time fast food employment, after school. I aspire to have an Internet Blog/Talk Radio Show.

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    • Brett Gurney
      Mar 03, 2014 @ 02:14:07

      thanks for the comment JJ …you get it. There’s a lot more to this subject and I’l be writing more about it because there really are some grear strategies to get the most out of your social experience, and it’s a goldmine for networkers

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  3. Brett Fogle
    Jul 21, 2014 @ 11:43:12

    At first I want to say thank you for sharing with us. I think this post will be effective for all.Brett Fogle

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