Promote Your Business on Craigslist

You can promote your business on Craigslist. The best part about this is that Craigslist is mostly free.  Craigslist can increase your business’s profits and popularity. There are two main components to successfully promoting your business on Craigslist. They are reaching a target audience and running a successful marketing campaign. This article will explore these two components in greater detail to demonstrate how to promote your business on Craigslist.


Promote Your Business on Craigslist: Target Audience


To promote your business on Craigslist, you have to know your target audience.  This requires you to do some homework. Answer these questions:

1.       Who needs my product or service?

2.       Where do my customers live?

3.       What problems do they have?

4.       Where would my customers look for answers or help?

This information will help you focus your advertising on your target audience.


Consider an example of a small moving company in Portland, Oregon. This company wants to take advantage of the free advertising available on Craigslist. To reach their target audience, they would not advertise in San Francisco or New York. They would place their ad in Portland, Oregon. Plus, they would use the services section, as well as the real estate section of Craigslist to post their ads. This will ensure that they would reach their target audience

Besides being free for most postings, Craigslist offers additional benefits. The most significant benefit is a large audience. Craigslist receives over 4 billion page views per month. With such a large audience, it is possible to reach a large audience. But an ad placed in the wrong category will not produce any sales or leads.  


Promote Your Business on Craigslist: Marketing Strategy


An effective marketing strategy for Craigslist is not very different from other forms of print media. First, you need a well-written sales copy that appeals to your target audience. You may be knowledgeable about your business, but you might not have the writing skills necessary to get your point across to your target audience. You can hire a freelance writer with skills in writing sales copy. is an excellent resource for the small business owner with a small budget. A profession copywriter not only will help sell your product or service, but they also will craft a call to action. That step alone will lead to sales.         



Another component to marketing strategy is placing your ad in the correct category on Craigslist. Not only must you place your ad in the right category, you must also place it in the right physical location. Products and services which are offered only in a limited geographical area must be advertised in those exact locations. However, those who offer products via a website might consider placing ads in all of the locations you are willing to ship your products. For a more detailed training on Craigslist, click here.


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Alan Holden has written 4 posts in this blog.

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