Marketing
A
Concept Older Than Many Realize
Not
many people actually realize just how long Marketing has been in
existence. Now here is a subject that , should any one person or firm
undertake, or decide to take a poll on, could Never be completed. At
least not in it's entirety. Marketing in one form or another has been
a part of Civilization dating back thousands of years .
During
the majority of the 20th
century,
archaeologists have uncovered evidence numerous civilizations that
dealt very prosperously in trade. Civilizations such as Greece, Rome,
Phoenicia, Egypt, Crete, Judea, were all major participants in what
we now call Marketing. It was during the Crusades, that these
practices were spread throughout Europe and eventually throughout the
entire world. More information for this may be found in the Columbia
Electronic Encyclopedia published by Info-please .
From
the “Mega-Cities” around the world to the smallest remote
village, you will see some form of Marketing being practiced . There
is no one that has not engaged in marketing in one form or fashion.
As civilization has grown, so has Marketing . What started as a
simple exchange of goods between people has grown into a
multi-faceted, Global reality.
How
can you say that “everyone is in marketing” you are probably
asking yourselves. The Random
House Unabridged Dictionary defines Marketing as follows:
the
act of buying or selling in a market
the
total of activities involved in the transfer of goods from the
producer or seller to the consumer or buyer, including advertising,
shipping, storing, and selling.
By
using this definition, here are a few examples of marketing:
Yard
sales
Rummage
Sales
Flea
Markets
Bazaars
Garage
Sales
Auctions
The
above examples are things everyone has attended or hosted themselves
at one point or another.
A
logical progression could be:
Producer
( agricultural or industrial ) - Consumable or products designed for
end user/ consumer
Broker
– Initial sales contact for wholesale/retail
Distribution/Warehousing
– Storage facilities.
Transportation-
Services (Air, Ground, Rail, and Shipping providing delivery to
Retail outlets
Retail
– Final stage for sales
End
User- Consumer C
With
the development of the computer and the Internet, marketing took off
in a totally new direction by leaps and bounds. As these two new
industries continued to grow, so did marketing. Computers and the
Internet effectively increased and improved communications between
all parties, from the producer to the retailer helping to provide
constantly improving service for the Consumer Public.
Marketing
Services on line are also offering more and more services for the
consumer every day. Thanks to some of these services, such as
electronic confirmation , order tracking, and order updates,
marketing is turning into a Global Enterprise that is phenomenal !
Over
the next few articles I intend to show how these marketing services
can help us achieve our goals.
Steven
G. Reid
Steven Reid has been online for around three years now and has changed directions in his career by entering Internet Marketing.
Under the business of Success Patrol, he has found enthusiasm and instructive training, finding his niche in Blogging and helping others learn new techniques
