Adlandpro Blogging Glossary

This page contains some of the more common Blogging terms which has been organized into a blogging glossary.

Adlandpro Blogging Community - Blogging Glossary

While its not as important to know every single blog term or abbreviation, it helps to be aware of them so that you can gain a better understanding as you get into the world of blogging.

All terms are listed alphabetically and on separate pages.  If you  have a word that you want listed, please contact me and I will get it on the  blogging glossary.

~ Thanks




“Above the fold”
– comes from a term used in newspapers where the important news story is seen on the top of the page. Many marketers understand that people don’t like to scroll down any more than necessary and put the important information at the top where people will see it quickly. In blogging this is still important when writing long articles and usally it is recommended to create “pages” within a post for easier reading.

Alternative text
– wording that describes an image on the web
also called “alt tag” or “attribute”

– many people will use the wording blog post and article to mean the same thing. To write a “post” on a blog

– a graphic or image that represents you across different blogs and other social neworking sites.



– Backlinks are also known by “incoming links” “inbound links” display other blogs that link to your posts

– A type of website with posts (entries) displayed in reverse chronological order, that is, the newest at the top. When you are blogging you are writing in your own blog.

Blog Archives
– A listing of all your blog post on one page. You can catorgize these entries by the month etc. Some people feel that having blog archives allows users to quickly locate old blog entries.

Blog Comments
– When people give you feedback on your blog post it is called a blog comment. What is important to note is that comments often include a link back to the reader’s blog or Web site. You can block or moderate comments before allowing them to be published on your blog.

Blog Dashboard
– When you first log in to your blogging account, the blog dashboard is the first screen will show you all your settings, controls and tools.

-All blogs on the internet.

– This is a list of links to other blogs that the blog owner reads and supports.  Of course it should be noted that these blogs really are ones that you like and recommend to others.



– An acronym for “Completely Automated Public Turing test to tell Computers and Humans Apart”. Captchas are useful for blocking automated spam comments.

Comment or Trackback Spam
– These are comments or trackbacks that are left on your blog for the purpose of creating inappropriate links to the commenter’s Web site or blog and increasing their number of backlinks. Trust me you don’t want these types of comments or trackbacks!

– A way for you to organize your blog by related topics to your niche
A good example would be having a blog on health and some of the categories could be “healthy eating ” “health news” “natural health” etc.



– A blogging direcotry is a webliste that lists blogs and ranks them by how popular they are and have the blogs ordered by niche (subject) or category. Many people add their blogs to directories to help generate more relevant traffic and is usally suggested to people when they first start out on their blogging career.
Here are a listing of5 free blog directories to get you started

Google Blog Search


– A small graphic that appears in a browser adress bar. Normally this graphic will be your logo or other representation of your website.
At you can create your own graphic for your blog


Google Analytics
– Keeping track of your blog stats is very important to find out such infromation as where your traffic is coming from. what are your most popular pages etc. Using Google analytics is a sure fire way of knowing what is happening on your blog. Kissmetrics has a very good training and resources if you are new to Google analytics that you can find here -> 54 Google Analytics Resources – The 2013 Edition

– Gravatar (an abbreviation for globally recognized avatar) is a service for providing globally unique avatars. As a blog owner, when you register with, you can configure your blog so that anyone ( who is also using Gravatar) will have their “image” show along with their comments and your image will show when posting comments on other people’s blogs.


– Another name for HTML is Hypertext Markup Language and its the standard language that all web pages are built. It is always a good idea to have a basic understanding of HTML and w3schools has a great tutorial for you to learn about HTML

– Used synonymous with the word “link”, this is clickable content within a web page that takes the user to another page, website, or within part of the same page. The text that comprises the hyperlink is referred to as the “anchor text”. Most people think of only words when they think of hyperlinking, but images can also be hyperlinked.



Incoming Links
– Incoming links or backlinks are links from other blogs (or web sites) pointing back to your blog (or web site).

– The process by which search engines find your content and then make it available to users by storing it and displaying it in search results.



Keywords or keyword phrases
– In the blogosphere, keywords or keyword phrases are used as a topic generator and are used in the sence of creating content around those topics. One of the best tutorias relating to keywords and SEO has been done by Moz and is an excellent read for any beginner The Beginners Guide to SEO



Meta Description
– Your description should be a short description of that particular page or post. It’s a great opportunity to place some very targeted content for your audience to see on the search results page. A good description is approximately 2 sentences (no more than 150 characters) using your target keywords, phrased to cause a person to want to visit your site.
source: Hubspot 

Meta Keywords
– These have historically been the most popular and well known element describing content of a web page. Search engines, however, quickly came to realize that this piece of information was often inaccurate or misleading and frequently lead to spammy sites. As such this tag is no longer followed by search engines.
source: Hubspot 

Meta Tags
– A comprehensive term that is comprised of meta titles, descriptions and keywords. These three items together are what are referred to as meta tags . The tags are elements that provide information about a given web page, most often to help search engines categorize them correctly.
source: Hubspot 


– Very simply your niche is the general topic of what your blog is about. That being said, blogging is not about “duplicating” other people. Be sure to find a unique angle so that people will be interested and want to stay with you.

Nofollow Link
– A Nofollow links has a special HTML markup inside that tells search engines to not follow the destination inside a link.

example would be
Adlandpro – this link is pointing to
<a href=”” target=”_blank”>Adlandpro</a>

If you add the NoFollow Value to the attribute rel, your markup will look like below.


<a href=”” target=”_blank” rel=”nofollow”>Adlandpro</a>

While there may be many reasons that people may want to use the (rel=”nofollow”) one of the main advantages is to discourage comment spam on blogs.



Open Source

– This is simply saying that this is a programming code that can be viewed, read, modified and shared (distributed) by anyone.



– When blogging, a page is used to present “static” information. For example this blogging glossery is a page that can be seen at a glance. If you want to know more about the differences between pages and posts, then here is the WordPress Support article Post vs. Page 

– A link ( URL) to a specific artcle

– a notification you receive when someone else links to your site.



– RSS stands for Real Simple syndication and instead of explaining this in words, here is a great video by common Craft

Reciprocal link

– A lot of people call reciprocal linking – link exchanging or link love where you link to “my” blog and I will link to yours. There has been a lot of debate about Reciprocal linking in terms of SEO and the best rule of thumb is to not use link exchanging excessively as it will be seen as trying to manipulate the system ( Google) In terms of context, if the “back link” is coming from a person who really wants to link to what you are saying, then this is a more natural way to share good quality information.



– A site map (or sitemap) is a list of pages of a blog ( kind of like an index) that is accessible to search engines and helps readers find your content.



– A tag is a keyword that describes part of a blog post. It can be considered a sub category of a main category. Tags are usually linked to a page which shows all posts having the same tag. You can generally assign a multiple of tags to one post although you should always be careful to avoid “keyword stuffing”

Tag Cloud
– a block of text that displays a list of keywords (tags) in a blog. When you click on a word in the tag cloud, you will be taken to a page listing all the blog posts ( entries) that contain that tag or keyword phrase.

– A Track back is similar to a pingback in terms of communication. A trackback helps you to let another author know that you wrote something related to what they had written. Many people confuse “trackbacks” and “pingbacks” so here is a good article for you to learn What, Why, and How-To’s of Trackbacks and Pingbacks.



GD Star Rating
GD Star Rating
Adlandpro Blogging Glossary, 10.0 out of 10 based on 4 ratings


  1. wolff2001
    Jan 08, 2014 @ 22:56:34

    Awesome resource Diane! Thank you very much. There is something to learn on every page. 😀


    • Diane (Blogneta)
      Jan 08, 2014 @ 23:05:46

      Thanks Ken, I felt it important that we get a good basic glossary up on the blogging community, because many of these words or phrases are ones that many people hear, but are not sure of the meaning. If you ever want to see a word added, just let me know


  2. batteredhope
    Jan 09, 2014 @ 00:11:15

    I have looked, searched, refreshed, where is it?


    • Diane (Blogneta)
      Jan 09, 2014 @ 00:16:13

      HI Carol, if you look under the star ratings you will see “Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17”
      when you click on a number it will take you to an alphabetical listing of the glossary.
      I have had a few people ask about this lol. When a person is writing a long post or in this case a long page, then you can break your post up into “mini pages” and is done via the content editor.
      I hope this will help you


      • batteredhope
        Jan 09, 2014 @ 00:36:14

        Got it – thank you. Went through it, made my notes. Thank you very much – informative!


        • Diane (Blogneta)
          Jan 09, 2014 @ 00:59:17

          you are very welcome and if you come across a term that you feel should be added, let me know :-)


  3. Alan Findly
    Jan 09, 2014 @ 18:50:07

    Typo on favicon….other than that, good job presenting very useful data.


    • Diane (Blogneta)
      Jan 09, 2014 @ 19:47:05

      thanks for letting me know Alan..appreciated


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